CONTENT CREATION
A social content creator is a person responsible for creating and uploading content to social media platforms. They may create this content for fun, or they may have a job as a professional content creator; otherwise known as an influencer. A social media content creator can post on one or several platforms.
Video is quickly becoming the de facto content format online.
82% of internet traffic will be video by 2022 (Cisco).
Video marketing is the practice of planning, creating, editing, publishing and promoting video content in an effort to promote a brand, business or product. Common platforms that businesses use for video marketing include YouTube, Facebook, Snapchat, Vimeo and Instagram.
On a practical level, the tools learned opens up new possibilities for anyone thinking of becoming content creator. These basic skills include develop your visual branding, attracting potential employer to your channel/account, and retaining existing customers through quality engagement based on current information.
Beyond learning new creative skills, content creation is also about new ways of thinking about assessing opportunities, and more importantly enabling one to take control of one’s own destiny.
WHY
Creating content is the process of generating ideas that appeal to your buyer persona, creating visual content around those ideas, and making that information accessible to your audience as a vlog video, infographic, or other format :
- New ways of finding customers for entrepreneurial ventures.
- New ways of designing and offering products, and services.
- New ways of generating revenue, and reducing cost.
- New opportunities to collaborate with platforms and partners.
FOR FURTHER ENQUIRIES
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